About
Global Citizen and CEO. A serial Innovator with passion and drive to CREATE new ways to…
Services
Articles by Lorenzo
Contributions
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What are the most common marketing interview questions and how can you answer them effectively?
I like to toss in some in some case studies that are a proxy of real challenges the company is facing. For example, what would you do for brand X to prevent erosion by private label ? Or questions that are tricky to see if the candidate is a strategic challenger rather than an executor. For example I would say, we are moving most of our budget to digital from conventional media. How would you allocate the budget by digital destinations ? Here I would appreciate or expect a challenge on the premise. Another question I like is to ask who is the target of product X ? This generally leads to superficial or wrong answers. As candidate tend to grossly overestimate importance of people that are a projection of herself/himself.
Activity
Experience
Education
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Harvard Business School
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Comprehensive executive development program. The General Management Program (TGMP4) at Harvard Business School (HBS) is a comprehensive and extended (over 4 months) executive education program designed to develop general management technical and leadership skills.
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Course designed to help improve effectiveness at all stages of a business deal by Private Equity and Venture Capital.
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I have given remote lectures as a “CEO Guest”
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Executive education program on System dynamics and "systems thinking".
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How to Innovate Successfully in the new future. Exploration of the most recent advances in exponential technologies,
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Professional course and certificate (after final course testing) on Marketing innovation. Through lectures, cases and practical exercises it explored several tools for marketing innovations through the product life cycle. Also covered a process for developing products in parallel with markets and provided a quantitative framework (metrics) for measuring marketing results.
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Professional course and certificate (after final course testing) that explored the key ingredients that drive success in entrepreneurial companies and how entrepreneurs capitalize on new ideas and bring them to market.
Through lectures, exercises and cases it explored the best practices of Silicon Valley entrepreneurs and venture capitalists. -
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An expert level course for learning how to lead, coach and teach SYSTEM DRIVEN INNOVATION.
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Executive education. Innovation for Growth: Strategies and best practices is an innovation strategic program that gives senior executives new conceptual and practical tools to create a culture that continuously innovates, and that focus and priorities the resources to accelerate and sustain organic growth.
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The first module of the Entrepreneurship Specialization. Focused on the development of the business opportunity.
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Second module. Focused on the launch of the start up and all the steps typically required to do so.
Company foundation, founder agreement, cap table, advisors, accelerators, incubators, etc. -
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I have given Guest lectures at HKUST.
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Executive Education. Examined the complexities of deal-making – from operation and strategy to financing, economic analysis of incentives and exit – using case studies of recent deals in the industry.
Also acquired a firm grounding in the financial instruments that model and analyse equity returns in deals. -
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Graduated in Economics and Business Administration. (Economia Aziendale)
Major in business administration. -
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5 years technical Diploma in accounting and Computer Science. Field of study: accounting, banking, finance, financial math, math and computer science.
Volunteer Experience
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Founder and donor.
AMAZONIAN FOUNDATION FOR RECIPROCITY
- Present 19 years
Environment
Major Financial support to the project. I bought and donated to the foundation 40 acres of land to develop reforestation and sustainability projects. Foundation operates in Puerto Maldonado, Peru'.
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Donor and Supporter
The Ocean Cleanup
- Present 8 years
Environment
I AM A DONOR AND SUPPORT THIS CAUSE AND ORGANISATION.
THIS IS A VERY SERIOUS ORGANISATION. I RECOMMEND YOU DONATE TO THEM.
WWW.THEOCEANCLEANUP.COM
Honors & Awards
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2015 Marketer of the Year in Mass
WWD. Beauty Inc
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2015 Most influential Leader in Marketing
Adweek, 2015 Powerlist
Languages
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English
Native or bilingual proficiency
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Spanish
Native or bilingual proficiency
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French
Limited working proficiency
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German
Limited working proficiency
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Italian
Native or bilingual proficiency
Recommendations received
12 people have recommended Lorenzo
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